Last updated: 4 November 2026
At parentproducts.co.uk, our aim is to make it easier for parents and families to research and compare products that can be useful throughout pregnancy, babyhood, childhood and family life.
We publish comparison articles, buying guides and product information covering a wide range of parenting products, which may include car seats, pushchairs, prams, travel systems, baby monitors, cots, high chairs, feeding products, toys, nursery equipment, clothing and other products that may be useful to parents.
Our website is funded, in part, through affiliate marketing. This page explains how we make money, how we research the information published on our website and what our affiliate relationships mean for you.
You can read how we choose and present products in our Review & Ratings Policy, and how to report something that’s wrong or out of date in our Corrections & Removal policy.
parentproducts.co.uk is a research and comparison website. We do not independently test the products featured on our website unless we specifically state otherwise.
How we make money
Some of the links on parentproducts.co.uk are affiliate links.
An affiliate link is a special link that allows a retailer, manufacturer or affiliate network to identify that a visitor has been referred to their website from ours.
If you click an affiliate link and subsequently make a qualifying purchase or complete another qualifying action, we may receive a commission or referral fee.
The commission is normally paid to us by the retailer, brand or affiliate network.
Using an affiliate link does not normally increase the price you pay. You generally pay the same price that you would have paid if you had visited the retailer directly.
For example, if we compare several pushchairs and provide links to retailers where they are available to purchase, we may receive a commission if you click one of those links and subsequently make a qualifying purchase.
Affiliate commissions help us pay for the costs of researching, producing and maintaining the content on this website.
How affiliate content is disclosed
We aim to make our affiliate relationships clear to visitors.
On pages containing affiliate links, we may use wording such as:
Affiliate disclosure: Some links on this page are affiliate links. If you purchase through one of these links, we may earn a commission at no additional cost to you.
This disclosure may appear near relevant comparison tables, product recommendations or purchasing links.
We may also use other clear labels where appropriate.
Our approach is intended to make it clear when there is a commercial relationship between parentproducts.co.uk and a retailer, brand or affiliate programme.
Why we use affiliate links
Running a website containing a large library of comparison articles and buying guides involves ongoing costs and time.
Affiliate marketing allows us to provide our content to visitors without charging them to access our comparisons and guides.
Our intention is to provide useful information first and generate income from qualifying purchases where possible.
How we research our comparisons
parentproducts.co.uk is a research and comparison website. We do not independently test every product we feature.
Instead, we research information from a range of sources and bring relevant information together in one place to make product comparison easier.
Depending on the product and comparison, our research may include information from:
- manufacturer and brand websites;
- official product specifications;
- retailer websites;
- product manuals and documentation;
- published customer reviews;
- relevant third-party sources;
- publicly available product information;
- product dimensions, features and specifications;
- information about available options, accessories and variations; and
- other relevant publicly available sources.
We may compare information from multiple sources rather than relying on a single retailer or manufacturer.
Our aim is to save parents time by bringing useful information together so that different products can be considered side by side.
Where product specifications or other information are provided by a manufacturer or retailer, we rely on the information they publish and do not independently verify every specification or claim.
We do not claim to have personally tested the products
Unless a page specifically states otherwise, we have not personally tested, independently laboratory-tested or physically used the products featured on our website.
We therefore do not claim that our comparisons are based on first-hand product testing.
Where we discuss a product’s features, specifications, dimensions, suitability or customer feedback, this information is based on our research from available sources.
We believe it is important to make this distinction clear so that visitors understand what our comparisons do — and do not — represent.
What our comparisons are intended to do
Our comparisons are intended to help parents research products more efficiently.
Rather than requiring you to visit numerous manufacturer and retailer websites to gather basic information about different products, we aim to compile relevant information into one comparison.
For example, a pushchair comparison might bring together information about:
- suitable age or weight range;
- folded and unfolded dimensions;
- weight;
- storage capacity;
- wheel and suspension features;
- seat configurations;
- carrycot compatibility;
- car-seat compatibility;
- accessories;
- available colours;
- price information;
- customer feedback; and
- potential advantages and disadvantages.
The information considered will vary depending on the type of product.
Product suitability
When we describe a product as being suitable for a particular age, stage, situation or type of parent, this is based on the product information and other sources available to us at the time of research.
Suitability is ultimately individual.
A product that works well for one family may not be appropriate for another because of differences in budget, lifestyle, child age, vehicle, home, storage space or personal preferences.
You should always check the manufacturer’s current specifications, instructions and safety information before purchasing or using a product.
Particularly important products and safety information
Some parenting products involve important safety considerations.
This may include products such as:
- child car seats;
- cots and sleep products;
- baby monitors;
- high chairs;
- pushchairs and travel systems;
- baby carriers;
- stair gates;
- toys; and
- other products intended for babies or children.
Our website provides research and comparison information and does not replace the manufacturer’s instructions, safety guidance or appropriate professional advice.
We do not independently certify or verify the safety of products. Safety information presented on our website is based on information available from manufacturers, relevant authorities and other sources we consider appropriate. Parents should always verify current safety requirements and manufacturer instructions before purchasing or using a safety-critical product.
For example, when considering a child car seat, you should independently check the latest information regarding compatibility, child’s height or weight, installation requirements, applicable regulations and the manufacturer’s instructions.
Information on our website can become outdated as products, regulations, safety standards and manufacturer guidance change.
Product information can change
Manufacturers and retailers may change product specifications, features, colours, accessories, prices and availability.
A product may also be replaced by a newer model or discontinued.
We therefore cannot guarantee that every specification or piece of information published on our website will remain unchanged.
Where we provide prices or availability information, this should be treated as a guide rather than a guarantee.
The retailer’s website and manufacturer’s current information should be treated as the final source for current pricing, availability, specifications and purchasing terms.
If we become aware that information on our website is inaccurate or outdated, we aim to review and correct it as appropriate. If you believe you have identified an error, please contact us using the details below.
Customer reviews and opinions
Where we refer to customer reviews or feedback, these may come from third-party websites or retailers.
Customer reviews represent the experiences and opinions of individual customers and should not be treated as objective evidence that a product will perform in the same way for everyone.
We may use recurring themes in customer feedback as one factor when compiling our comparisons, but we do not independently verify every individual review.
We do not assume that positive or negative customer reviews are representative of the experience every customer will have with a product.
How products are selected and compared
We aim to select products and comparison criteria that are useful and relevant to parents searching for a particular type of product.
The products included in a comparison may be influenced by factors such as:
- popularity;
- availability;
- relevance to the search or comparison;
- product features;
- price range;
- suitability for different needs;
- availability of sufficient information to make a meaningful comparison;
- whether the product is available through retailers or programmes with which we can provide purchasing links.
Not every product available on the market will necessarily appear on our website.
Our comparisons are therefore not intended to be a complete list of every product or retailer available.
Does commission affect our comparisons?
Affiliate commission is one way we fund the website. It does not determine whether a product is included in our comparisons or how we present or compare products.
The availability of an affiliate link does not mean that we believe a product is automatically better than a product without an affiliate link.
Some products may generate commission while others may not.
Where practical, we aim to compare products according to factors that are relevant to the particular category rather than simply the amount of commission available.
However, because affiliate marketing generates income for the website, we believe it is important that you understand that we have a financial interest when you purchase through certain links.
We do not personally test every product
To avoid any misunderstanding:
parentproducts.co.uk is not a product-testing organisation.
We do not purchase and physically test every product featured on the website.
Our value comes from researching and organising information from multiple sources and presenting it in an accessible comparison format.
If we ever personally test or use a particular product, we will make this clear on the relevant page.
Retailers and affiliate programmes
We may participate in affiliate programmes operated directly by retailers, brands or through third-party affiliate networks. Our affiliate relationships may change over time as the website develops.
We may not link to every retailer
A link to a retailer does not constitute an endorsement of that retailer, nor does it mean that the retailer is the only or necessarily the cheapest place to purchase the product.
A product may be available from many different retailers, but we may only provide links to some of them.
This may be because:
- a retailer participates in an affiliate programme;
- a retailer provides suitable product information;
- the retailer has relevant stock or purchasing options;
- the retailer is appropriate for the particular comparison; or
- we have another commercial or practical reason for including the retailer.
The presence of a retailer link on our website does not necessarily mean that we consider that retailer to be the best place to purchase the product.
You should compare prices and purchasing terms yourself before buying.
Affiliate tracking and cookies
Affiliate links may involve cookies or similar tracking technologies.
These technologies can allow a retailer or affiliate network to identify that you arrived at their website from parentproducts.co.uk.
If you subsequently make a qualifying purchase, this tracking may allow the affiliate network or retailer to attribute the purchase to us and pay us a commission.
Further information about cookies and similar technologies can be found in our [Cookie Policy].
Third-party websites
When you click a link to a retailer, manufacturer or other third-party website, you leave parentproducts.co.uk.
Third-party websites operate independently from us and have their own:
- privacy policies;
- cookie policies;
- terms and conditions;
- prices;
- delivery arrangements;
- returns policies;
- warranties; and
- customer service arrangements.
We are not responsible for changes made by third-party websites or for products or services purchased from them.
Any purchase you make after leaving our website is made directly with the relevant retailer or third party.
Free products and samples
If you do not receive free products:
We do not currently accept free or gifted products in exchange for inclusion or favourable coverage.
Sponsored content and paid partnerships
We do not currently accept payment from brands or retailers in exchange for favourable product placement, coverage or recommendations.
Our approach to transparency
We believe parents should be able to understand:
- that we may earn money from some purchases;
- that our website does not personally test every product;
- that our comparisons are based on research from multiple sources;
- that product information can change;
- that we may not include every available product or retailer; and
- that visitors should check the latest manufacturer and retailer information before purchasing.
Our intention is to provide useful research while being open about the way the website is funded.
No additional charge to you
In most cases, using one of our affiliate links does not result in an additional charge to you.
The retailer determines the price you pay.
Our commission is generally paid separately by the retailer, brand or affiliate network.
Changes to this Affiliate Disclosure
We may update this page as our website, affiliate relationships, business model or applicable requirements change.
The “Last updated” date at the top of this page will show when this disclosure was most recently reviewed.
Contact us
If you have a question about our affiliate relationships, product comparisons or how we make money, please contact us:
Email: admin@parentproducts.co.uk
Website: parentproducts.co.uk
We welcome questions about how our comparisons are researched and how our website is funded.
In short: We research parenting products using information from multiple sources and bring that information together into comparisons and buying guides. We do not personally test every product we feature. Some of our links are affiliate links, which means we may earn a commission if you purchase through them, at no additional cost to you. Our aim is to provide useful, transparent information to help parents make their own purchasing decisions.
