Effective Date: 22 October 2026
Welcome to Parent Products (“we”, “our”, or “us”). This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit ParentProducts.co.uk (“the Website”).
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and, where applicable, the EU General Data Protection Regulation (EU GDPR).
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit or use ParentProducts.co.uk. It also explains your rights and how you can contact us about your personal information.
Please read this Privacy Policy carefully to understand how we process your personal information.
This policy may be amended or updated from time to time so please check regularly for updates.
1. Who We Are
Business Name: Parent Products
Website: ParentProducts.co.uk
If you have any questions about this Privacy Policy or how we process your personal information, please contact us using the details on our Contact page or by emailing:
Email: admin@parentproducts.co.uk
Data Controller
Parent Products is operated by Clara Gladman, a sole trader trading as Parent Products.
2. What Personal Data We Collect
Depending on how you use our Website, we may collect the following information.
Information You Provide
You may provide information such as:
- Name
- Email address
- Information submitted through contact forms
- Information submitted when subscribing to newsletters
Providing this information is entirely voluntary.
Information Collected Automatically
When you visit the Website, we may automatically collect:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages viewed
- Time spent on pages
- Referral source
- Date and time of visits
- General geographic location
This information helps us improve the Website and understand visitor behaviour.
3. Cookies
These may include:
We use cookies and similar technologies to improve your browsing experience.
Essential Cookies
Necessary for the operation and security of the Website.
Analytics Cookies
Used to understand how visitors use the Website.
Examples include:
- Google Analytics
- WordPress.com Stats (Jetpack), the visitor statistics tool provided by our website host
These cookies are only placed where legally required after you provide consent.
Affiliate Tracking Cookies
Parent Products uses affiliate links to help fund the Website. When you click an affiliate link, you may be redirected to a retailer or to an affiliate network that tracks the referral.
The retailer or affiliate network may use cookies or similar tracking technologies to:
- identify that you arrived at the retailer’s website through a link from Parent Products;
- record information about the referral or click;
- attribute a qualifying purchase or other action to Parent Products; and
- calculate any commission that may be payable to us.
These tracking technologies are generally placed and managed by the relevant retailer or affiliate network rather than by Parent Products.
Parent Products does not receive your payment card details or full payment information when you make a purchase from a retailer. Any purchase and payment information you provide is handled by the relevant retailer in accordance with its own privacy policy.
Once you leave ParentProducts.co.uk and visit a third-party retailer or affiliate network website, that website’s own privacy and cookie policies will apply.
The affiliate networks and retailers we may work with can include:
- Amazon Associates
- Awin
- Impact
- CJ Affiliate
- Partnerize
- Rakuten Advertising
The specific affiliate network, retailer and tracking technologies used will depend on the link you click and the retailer involved.
Managing Your Cookie Preferences
You can change or withdraw your consent to non-essential cookies at any time by clicking the cookie icon in the bottom-left corner of any page, or by using the “Change your consent” link on our Cookie Policy. You can also manage cookies through your browser settings. For more information about the cookies we use, please see our Cookie Policy.
4. Sources of Personal Data
We collect personal information from the following sources:
- Directly from you when you complete a contact form, subscribe to our newsletter, or otherwise communicate with us.
- Automatically from your device through cookies, server logs, and similar technologies when you visit our Website.
- From analytics providers that help us understand how visitors use our Website, where you have consented to the use of non-essential cookies where required.
- From affiliate networks and partner retailers, which may provide us with information about referrals, qualifying purchases, commissions or other affiliate activity associated with our links. We do not receive your payment card details or full payment information from retailers.
5. Affiliate Links
Parent Products is an affiliate marketing website.
Some links on our Website are affiliate links.
This means that if you click a link and make a purchase, we may earn a commission at no extra cost to you.
Affiliate commissions help us maintain and improve the Website.
Our editorial opinions are independent and are not influenced by affiliate partnerships.
6. How We Use Your Information
We may use your information to:
- Respond to enquiries
- Improve our Website
- Monitor website performance
- Send newsletters (where you have opted in)
- Detect fraud or misuse
- Comply with legal obligations
- Analyse visitor behaviour
- Manage affiliate relationships
7. Our Legal Bases for Processing
Under the UK GDPR, we rely on different lawful bases depending on the purpose for which we process your personal information. The table below explains the main processing activities carried out by Parent Products and the lawful basis relied upon for each.
- Consent – Where you have given clear permission, such as subscribing to our newsletter or accepting non-essential cookies.
- Legitimate Interests – To respond to enquiries, operate and improve our Website, maintain website security, prevent fraud, and manage our business and affiliate relationships, where our legitimate interests are not overridden by your rights and freedoms.
- Legal Obligation – Where we are required to process personal information to comply with legal or regulatory obligations.
We ensure these interests do not override your rights.
Legal Obligation
Where we must process information to comply with applicable laws.
| Activity | Lawful basis | Why |
| Contact form enquiries | Legitimate Interests | To respond to enquiries and communicate with visitors. |
| Newsletter sign-ups | Consent | Users actively choose to receive marketing emails and can unsubscribe at any time. |
| Essential website cookies | Legitimate Interests | These cookies are necessary for the website to function securely and properly. |
| Analytics cookies | Consent | Analytics cookies are only placed after users have given consent (where required). |
| Affiliate tracking cookies & similar technologies | Consent | Affiliate networks and retailers may use cookies or similar technologies to track referrals and attribute qualifying purchases or actions to Parent Products. These technologies are only used where the required consent has been obtained. |
| Security logs and fraud prevention | Legitimate Interests | To protect the website from abuse, attacks, and unauthorised access. |
| Legal requests (if required) | Legal Obligation | To comply with applicable laws or lawful requests from authorities. |
8. Is Providing Your Personal Information Mandatory?
Providing personal information is generally voluntary.
You can browse ParentProducts.co.uk without providing personal information.
However, if you choose to:
- Contact us using our contact form;
- Subscribe to our newsletter; or
- Participate in any promotions or surveys (if applicable),
you will need to provide certain information (such as your name and email address) so that we can provide the requested service.
If you choose not to provide this information, we may be unable to respond to your enquiry or provide the requested service.
9. Email Marketing
If you subscribe to our newsletter, we may send:
- Parenting tips
- Product recommendations
- New reviews
- Promotions
- Website updates
You can unsubscribe at any time using the unsubscribe link included in every email.
10 Third-Party Service Providers and Recipients of Personal Data
We only share personal information where necessary to operate our Website, provide our services, comply with legal obligations, or where you have given your consent.
Depending on how you use our Website, your personal information may be shared with the following categories of recipients:
- Website hosting provider – to host and maintain the Website.
- Website security providers – to protect the Website from spam, malicious activity, and unauthorised access.
- Analytics providers (Google Analytics and WordPress.com Stats) – to help us understand how visitors use our Website, where you have consented to analytics cookies where required.
- Email marketing provider – to manage newsletter subscriptions and send marketing emails where you have opted in.
- Affiliate networks and partner retailers – to track referrals and purchases made through affiliate links, where applicable and where required by law.
- Professional advisers or legal authorities – where necessary to comply with legal obligations or protect our legal rights.
We do not sell your personal information to third parties.
These providers only process information as necessary to provide their services.
11. Third-Party Websites
Our Website contains links to third-party websites.
We are not responsible for the privacy practices of those websites.
We encourage you to read their privacy policies before providing personal information.
12. Affiliate Networks
When you click an affiliate link on ParentProducts.co.uk, you may be redirected to a retailer or affiliate network.
The relevant affiliate network or retailer may collect information relating to the referral, which can include:
- IP address;
- device and browser information;
- cookies or similar tracking identifiers;
- the page or website from which you were referred;
- the date and time of the referral;
- information about purchases or other qualifying actions; and
- commission or referral information.
This information may be used to identify that a visitor was referred by Parent Products and to attribute qualifying purchases or actions to our affiliate account.
Parent Products does not receive your payment card details or full payment information from retailers. We may receive aggregated or limited information about referrals, purchases or commissions where this is provided by the relevant affiliate network or retailer.
Once you leave ParentProducts.co.uk, the processing of your personal information is governed by the privacy and cookie policies of the relevant retailer or affiliate network.
You should review the relevant third party’s privacy and cookie policies for further information about how they process your personal information.
13. Analytics
We use Google Analytics and WordPress.com Stats (Jetpack) to understand:
- Which pages are popular
- Visitor behaviour
- Website performance
- Traffic sources
Where required by law, analytics cookies will only be used after obtaining your consent.
14. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including to meet legal, accounting, or reporting requirements.
Typical retention periods are:
- Contact form enquiries: Up to 12 months after the enquiry has been resolved.
- Email newsletter subscriptions: Until you unsubscribe or ask us to delete your information.
- Website analytics data: Retained in accordance with the settings of our analytics provider (up to 14 months for Google Analytics).
- Server logs and security records: Typically retained for up to 90 days unless a longer retention period is required for security investigations.
- Cookie consent records: Retained for as long as necessary to demonstrate compliance with applicable privacy laws.
Where we no longer need your personal information, we will securely delete or anonymise it.
Retention periods vary depending on the type of information collected.
15. International Transfers of Personal Data
Some of our third-party service providers may process personal information outside the United Kingdom.
Where your personal information is transferred outside the UK, we take steps to ensure that appropriate safeguards are in place in accordance with UK GDPR requirements.
These safeguards may include:
- Transfers to countries recognised by the UK Government as providing an adequate level of data protection;
- UK International Data Transfer Agreements (IDTAs);
- The UK Addendum to the EU Standard Contractual Clauses; or
- Other lawful transfer mechanisms permitted under UK GDPR.
Depending on the services we use, your information may be processed by providers such as:
- Analytics providers (Google Analytics and WordPress.com Stats);
- Email marketing providers (for example, Mailchimp, Brevo, or similar services, if used);
- Website hosting and security providers;
- Affiliate networks and partner retailers.
We only use service providers that provide appropriate protections for personal data.
16. Your Rights
Under UK GDPR you have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your data
- Restrict processing
- Object to processing
- Data portability
- Withdraw consent
- Lodge a complaint with the Information Commissioner’s Office (ICO)
17. Automated Decision-Making and Profiling
We do not use your personal information to make decisions based solely on automated processing, including profiling, that produce legal effects or similarly significant effects on you.
18. How to Exercise Your Rights
You can contact us at:
admin@parentproducts.co.uk
We aim to respond within one month.
19. Children’s Privacy
Our Website is intended for adults, including parents and carers, and is not directed at children.
We do not knowingly collect personal information from children.
If you believe that a child has provided personal information to us, please contact us using the details provided in this Privacy Policy. If we become aware that we have collected personal information from a child, we will take reasonable steps to delete that information.
20. Security
We take reasonable technical and organisational measures to protect personal information, including:
- SSL encryption
- Secure hosting
- Regular software updates
- Access controls
- Security monitoring
However, no internet transmission can be guaranteed to be completely secure.
21. Data Breach Procedures
We take the security of your personal information seriously and have procedures in place to identify, assess, manage, and respond to any suspected personal data breaches.
If we become aware of a breach involving personal information, we will investigate the incident and take appropriate steps to reduce any potential harm.
Where required under the UK GDPR, we will notify the Information Commissioner’s Office (ICO) within the required timeframe and inform affected individuals where there is a high risk to their rights and freedoms.
22. Complaints
If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve your concerns.
You also have the right to complain to the Information Commissioner’s Office (ICO).
23. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Changes will be posted on this page with a revised effective date.
We encourage visitors to review this Privacy Policy regularly.
24. Contact Us
If you have any questions regarding this Privacy Policy or your personal data, please contact:
Parent Products
Website: ParentProducts.co.uk
Email: admin@parentproducts.co.uk
Cookie Consent
Where required by law, we will request your consent before placing non-essential cookies on your device.
You can manage your cookie preferences at any time through our cookie banner or browser settings.
Data Controller
For the purposes of UK GDPR and the Data Protection Act 2018, Parent Products is the data controller responsible for processing personal information collected through ParentProducts.co.uk.
Affiliate Disclosure
Parent Products participates in affiliate advertising programmes designed to provide a means for websites to earn advertising fees by linking to retailers. This does not affect the price you pay for products, and our recommendations are based on independent research and editorial judgment.
